Yahoo bucks marketing trend with website for women that taps advertisers' appetite to reach a mass audience

Yahoo Inc. is making a fresh appeal to women. On Monday it launched Shine, a Yahoo Web site aimed at females between the ages of 25 and 54. It delves into fashion and beauty, entertainment, parenting, work and other areas of interest to women.

NEW YORK, BUSINESS WIRE -- Party girls falling off the wagon, baby bumps popping out and sex scandals everywhere. How is a civilian supposed to keep up with the parade of celebrity activity?

Perhaps the perfection of Yahoo's vertical strategy is its new blog-inspired site Shine . It's a broad mix of content from publisher partners such as Hearst Communications, Rodale and Condé Nast. It also aggregates and links to third party content and is encouraging users to blog on the site. Unlike Yahoo content-specific sites like Food , Shine is a kind of meta-vertical and focuses on a key ...

SARAH Larson's demure red carpet looks have suffered a blow with new photos showing her drinking and partying hard with her gal pals in their bikinis.

Famous bipolar people include some of the world's foremost musicians, actors, writers, composers and scientists. A new contest launched on YouTube uses the current interest in bipolar celebrities to raise awareness about bipolar disorder. The Famous Bipolar People Contest encourages research and reflection. According to contest organizers from www.bipolar-lives.

As beleaguered printer sheds clients, even Quebecor is thinking of switching to rivals

MONTREAL — Beleaguered Quebecor World Inc., hit with the loss of major printing contracts recently as it wends its way through bankruptcy court, now faces the possibility that its own parent - Quebecor Inc.

Celebrity gossip, famous birthdays and other tidbits, compiled from Seattle Times news services.

The Web firm's new offering focuses on female interests and buying power. Yahoo Inc. is making a fresh appeal to a key demographic: women.